What is Social Media Optimization & Search Engine Optimization, or as the professionals call it; SEO and SMO marketing. And what makes these so different? How search beats social. More people look for businesses on search, plain and simple. You can even find Facebook profiles, Youtube videos, and just about everything else through a search engine. When it comes to search engine optimization (SEO), you have to know what people are searching for. There are many tools on the web to use in your research of what people are looking for. While you may find out many keywords like “Knoxville [ Read More ]
Archive for January, 2013
The term integrated database is used to describe two different database structures: connection of multiple databases or a database built into another application or tool. Although the initial description would appear to mean that these two structures are quite different, they are not. In fact, they possess many of the same structures. A database is a collection of data from a range of different sources organized under one structure. The database itself if made up of a series of semi-independent data tables. Each table holds specific information, typically with one focus per table. The database can create links between the [ Read More ]
A custom content management system, or CMS, is a web application designed to make it easy for non-technical users to add, edit and manage a website. Not only do content management systems help website users with content editing, they also take care of a lot of “behind the scenes” work such as: Automatically generate navigation elements Making content searchable and indexable Keeping track of users, their permissions and security settings And much, much more.
Why go custom? With custom web application development you can achieve “exactly” what you need. No off-the-shelf software can claim to do this. Custom web applications can integrate with legacy systems helping to build synergy between the new and the old. Web applications are inherently maintenance free and extremely scalable. Your investment in custom web application software can generate revenue if you decide to sell the solution. Ecommerce is where custom web application development stands a class apart from off the shelf solutions, all successful ecommerce merchants use custom software to achieve high level of usability and functionality. Custom web [ Read More ]