Posted by knoxweb On January - 11 - 2013 2 Comments

What is Social Media Optimization & Search Engine Optimization, or as the professionals call it; SEO and SMO marketing.  And what makes these so different?

How search beats social.

More people look for businesses on search, plain and simple. You can even find Facebook profiles, Youtube videos, and just about everything else through a search engine. When it comes to search engine optimization (SEO), you have to know what people are searching for. There are many tools on the web to use in your research of what people are looking for. While you may find out many keywords like “Knoxville Businesses” may not get 10,000 searches per month, you WILL know that “Knoxville Businesses” is a far more popular keyword phrase than “Knoxville Business”, which may come in at only 5,000 searches.

In a search for “printer ink,” two domains that are not in organic search results appear in the top two spots. Even though organic search results might get more clicks, having any presence on the first page is still better than having no presence at all.

Being repetitive with your keywords is key. Make sure your keywords are in your title, in your description, and in your content. Dont make your title tags too long, dont use too many keywords per page, and dont make your description too long, as these can sometimes punish you in rankings. Also do not duplicate your content, you do NOT want your content on your index page to identically match another page. Google’s bot will consider this spam, and you will lose any rankings you had.

How social beats search.

In reports, 75% of people age 18-30 used reccommendations on social media sites in product research before making a purchase. One of the great sides to social media optimization, is once you have presence and a broad audience in the different media types, you will grow because peer recommendations will happen when someone likes your page, mentions your user handle, shares your page, or even tags your brand. these connections will help your business get discovered by others and you will get that hard earned “seal of approval”.

One of the worst problems when it comes to search engine results, aside from not coming up in them at all, is having something negative come up. Online reputation management is a thriving service thanks to rip off reports, bad reviews, and other damaging articles about a business. Unfortunately, there is nothing you can do to counter these in search engine results themselves. Whenever you are presented criticism on social media, however, you will have a chance to turn those complaints into compliments by responding back to them in real time.

Almost all social media profiles have some customizable elements, whether it is your profile’s name, description, or image that can be tweaked for better search optimization.

How social media marketing helps search

Better reputation management! You want to bump off a bad entry in the first page of search results for your brand, or pre-emptively create a strong brand presence in search so a negative results can’t barge its way in? Social media profiles are your answer. Social profiles that generally rank well for businesses include Facebook, Twitter, Google+, YouTube, FourSquare, and LinkedIn. If the only online properties created by you appear on the first page when someone searches for your brand name, then you are well on your way to creating a great first impression.

While, as mentioned earlier, almost two thirds of consumers research products before buying them through search engines, I’d bet that the social media savvy ones will check out the top results (aka you and your competitors) on social media. I know that, when I come across a new company that I haven’t heard of, I will also go check out their Facebook page and Twitter account to see if they are active in their customer service.

2 Responses so far.

  1. ranjana says:

    Your post is very helpful to learn what is smo. Thank so much for your sharing.

  2. Wow this blog is very well written it must be apreciate from one and all. We being the most dynamic services provider for SEO Services In Hyderabad will loved to acquire some of your ideas into our work.